Meesho
Toru worked closely with colleagues and clients at the DDB Mudra Group to build a body of work that showcases the power of insightful strategy, brought alive with creative flair.
The
Challenge
The
Reframe
The
Approach
The
Impact
Craft Meesho’s first-ever communication campaign to further fuel growth
Meesho might have been India’s #1 online earning app. But meaning trumped money for its community
A close reading of India’s homemakers through in-depth conversations, social media feeds and pop culture audits.
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These are women who continue to be seen as cliches. Instead, they are brimming with entrepreneurial potential that they are looking to fulfill - on their own terms.
‘Mera store, meri story’ - My store, my story
A high visibility campaign that brought Meesho’s promise alive
Awarded for Creative Effectiveness at the prestigious WARC Global Effectiveness Awards (2022).