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Meesho

Toru worked closely with colleagues and clients at the DDB Mudra Group to build a body of work that showcases the power of insightful strategy, brought alive with creative flair.

The 
Challenge

The
Reframe

The
Approach

The
Impact

Craft Meesho’s first-ever communication campaign to further fuel growth 

Meesho might have been India’s #1 online earning app. But meaning trumped money for its community

A close reading of India’s homemakers through in-depth conversations, social media feeds and pop culture audits.

These are women who continue to be seen as cliches. Instead, they are brimming with entrepreneurial potential that they are looking to fulfill -  on their own terms. 

‘Mera store, meri story’ - My store, my story 
A high visibility campaign that brought Meesho’s promise alive

Awarded for Creative Effectiveness at the prestigious WARC Global Effectiveness Awards (2022).